1. Organization is Everything!
If a web user cannot find information they are looking for on your website, they will leave it as quickly as they found it. That is why organization is key. Organize your information in a way that makes sense, but also in a way in which your audience would be looking for it. So put yourself in your audience's shoes and think about what they would be looking for and where. If you don't know where to start when it comes to organizing content, start by following the simple and common used navigation structure that lists "home", "about", "services", "blog" and "contact" and go from there. The simpler the organization structure, the better.
2. White Space
Use white space to separate your content areas. It gives your content the room to breathe and also to shine. A good example of white space is Apple's website. All of the products are in their own area of white or negative space within a grid. It makes each product pop visually.
3. Less Text More Imagery
Web users usually don't spend much time on a website. Therefore it is important to know that the less text the better, because chances are, users will not read the text. What they will see, though, is your imagery, so look for compelling and high-quality images that convey your message.
Please note that for SEO reasons it is crucial to include keywords throughout the website that describe your services or business. They don't have to be in large text sections, though. You can put them in headlines and short paragraphs.
4. Keep Your Website Updated
There is nothing that makes a website look older than old content. So update your website frequently. If you don't have the time to post blog posts weekly or monthly, at least make sure to update the year in your footer and to keep your information correct at all times.
5. Mobile View
Last but not least, be aware of the fact that these days most web users look at a website on a cell phone. Thus, it makes sense to create a responsive website that adjusts to the web user's screen size for easier viewing. The mobile view is as important as the desktop view of your website, so make sure everything looks and works correctly in both views.
What do you think makes a good website? Let me know in the comments!
I would love to chat more about web design tips!